The year 2017 saw Versace Eyewear launch a captivating collection, perfectly encapsulating the vibrant energy and carefree spirit of summer. Directed by the visionary Bruce Weber, the accompanying advertising campaign, starring the striking models Edie Campbell and Mitchell Slaggert, transported viewers to a world of sun-drenched beaches and invigorating ocean breezes. Weber's inspiration, drawn from the natural movement of wind and the boundless expanse of the sea, translated into a collection that exuded freedom, dynamism, and undeniable Versace flair. This article will delve into the nuances of the Versace Eyewear 2017 collection, exploring its design elements, the influence of the campaign, and the diverse range of styles offered for men, women, and those who transcend gender boundaries.
The Bruce Weber Vision: Capturing the Essence of Summer
Bruce Weber, renowned for his evocative and sensual photography, brought his signature style to the Versace Eyewear SS17 campaign. His lens captured the effortless elegance of Campbell and Slaggert, their movements mirroring the fluidity of the ocean and the playful dance of the wind. The campaign wasn't merely about showcasing the sunglasses; it was about conveying a feeling, an experience. The images evoked a sense of liberation and adventure, inviting viewers to escape into a world of sun-kissed shores and endless possibilities. This feeling of freedom and dynamism is precisely what the Versace Eyewear 2017 collection aimed to embody. The campaign's success lies in its ability to seamlessly blend the high fashion aesthetic of Versace with the raw, natural beauty of the setting, creating a visually stunning and emotionally resonant narrative. The use of natural light and uncluttered backgrounds allowed the sunglasses themselves to be the focal point, highlighting their intricate details and unique designs.
Design Elements: A Fusion of Classic and Contemporary
The Versace Eyewear 2017 collection showcased a masterful blend of classic Versace elements and contemporary design trends. The iconic Medusa head, a symbol of the brand's heritage, was subtly incorporated into many of the frames, adding a touch of recognizable luxury. However, the collection wasn't solely reliant on the past; it embraced modern shapes and materials, resulting in a collection that felt both timeless and undeniably current. Bold geometric shapes were juxtaposed with softer, more rounded styles, offering a diverse range of options to suit various face shapes and personal preferences. The use of high-quality materials, including acetate, metal, and even innovative combinations thereof, ensured both durability and a luxurious feel. The color palette ranged from classic black and tortoiseshell to vibrant hues inspired by the summer season – think sunny yellows, deep ocean blues, and energetic greens. The attention to detail was evident in every aspect, from the meticulously crafted frames to the carefully selected lenses, reflecting Versace's commitment to unparalleled quality and craftsmanship.
Versace Eyewear for Men: A Statement of Masculine Confidence
The 2017 men's collection offered a diverse range of styles, catering to a variety of tastes and personalities. From classic aviator shapes with subtle Medusa detailing to more contemporary square frames in bold colors, there was something to suit every man. Many of the sunglasses featured robust, yet lightweight frames, ensuring comfort even during extended wear. The use of premium materials and sophisticated design elements created a collection that exuded masculine confidence and understated elegance. The collection also included a selection of prescription frames, allowing men to seamlessly integrate Versace style into their everyday lives. The versatility of the collection ensured that whether one was hitting the beach, attending a formal event, or simply navigating the daily grind, Versace Eyewear 2017 provided the perfect accessory to elevate one's look.
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